The Irish Business Owner’s Secret Weapon

Frances Gallagher Author

Feb 20, 2025 |

Let’s face it—marketing your business these days is like trying to herd cats. One minute, you're posting on Instagram; the next, you’re knee-deep ...

AI, Canva & Digital Marketing: The Irish Business Owner’s Secret Weapon

Let’s face it—marketing your business these days is like trying to herd cats. One minute, you're posting on Instagram; the next, you’re knee-deep in an AI-generated content rabbit hole, and before you know it, you’re watching a YouTube tutorial on “How to Make Your Business Go Viral (Without Actually Doing Any Work).”

But fear not, fellow Irish business warriors! There’s a better way to get your business seen, heard, and loved without spending half your life figuring out social media. And no, it doesn’t involve hiring your cousin’s friend who “knows a bit about TikTok.”

Enter Lir’s Digital Marketing Using AI & Canva Workshop—the magic formula for making marketing as easy as making a cuppa (well, almost). This workshop is designed to help Irish business owners, entrepreneurs, and side-hustlers master the art of digital marketing without feeling like they need a PhD in social media. You are not going to cover everything, but you are going to leave having a better understanding and better skills.

4 Reasons This Workshop Will Change Your Business Life (and Sanity)

1. No More Amateur Graphics That Look Like a Child Made Them 🎨

Let’s be honest—some of the posts out there look like they were made during a dodgy power cut. Canva is here to rescue you from design disasters, and with AI, you can create professional, eye-catching content in just a few clicks. Even if your artistic skills peaked in primary school.

No more stretched-out logos, mismatched colours, or graphics that look like they belong in an early-2000s PowerPoint presentation. Canva’s drag-and-drop features make designing quick, easy, and (dare we say) fun!

2. Spend Less Time Marketing and More Time Drinking Tea 🍵

AI is like the helpful workmate you never had—it can write your captions, suggest post ideas, and even schedule your content while you enjoy a well-earned break (or scroll aimlessly through Facebook pretending to be busy).

Imagine never having to stress about what to post again—AI can generate engaging, witty, and on-brand content in seconds. Whether it’s crafting the perfect Instagram caption, writing a blog post (like this one, but without the Irish sarcasm), or even automating responses, AI saves you time and energy.

3. Make Your Competitors Think You Have a Whole Team Behind You 🫂

With AI-powered insights and Canva’s branding tools, your marketing will look so slick, people will think you’ve hired an expensive agency. Meanwhile, you’ll be sitting there in your slippers, smugly watching the magic happen.

From automated email marketing to AI-generated customer insights, you'll learn how to work smarter, not harder. That means less stress, more efficiency, and marketing that actually works—instead of just throwing spaghetti at the wall and hoping something sticks.

4. Turn ‘Likes’ Into Customers (Because Exposure Won’t Pay the Bills) 💶

At the end of the day, you’re in business to make sales, not just to collect thumbs-ups from your auntie and a few randomers. Learn how to create content that actually converts viewers into customers—without resorting to begging, bribery, or interpretive dance on Instagram.

This workshop will teach you how to use AI and Canva to create content that sells. We’ll cover things like targeting the right audience, crafting compelling calls to action, and designing posts that get people clicking, not just scrolling.

What’s In It for You? 🤩

So, what can you expect from Lir’s Digital Marketing Using AI and Canva Workshop?

✔️ Step-by-step Canva training—so you can make stunning visuals, even if your idea of “design” is adding Comic Sans to everything.
✔️ AI marketing hacks—from content generation to social media automation, you’ll learn how to let AI do the heavy lifting.
✔️ Branding basics—so your business doesn’t look like it was thrown together on a wet Wednesday in November.
✔️ Engagement strategies—because having an audience that actually interacts with your content is a game-changer.
✔️ A bit of craic!—because learning should be fun, and we’re all about keeping things light-hearted, practical, and useful.

Join Us and Give Your Business a Digital Glow-Up! 🚀

Whether you’re a small business owner, a freelancer, or just tired of shouting into the online void, this workshop will teach you how to market smarter, not harder.

👉 Sign up now! Or continue battling with your social media, wondering why your posts get fewer views than a tractor reversing up a boreen. Your choice. 😆

Lir will be running this workshop shortly, so don’t miss out! Get in touch now to secure your place and start your journey to marketing greatness!

Categories: : In-company