Digital Marketing 5N1364

This is a standalone QQI Certified module, or part of the 6M4985 Business Major Award or the 5M2468 Business Administration Major Award.

Course Summary

The aim of this module is to equip you, the Learner, with the knowledge, skills and competence to build and implement digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts. You will appreciate and evaluate current digital marketing practices with traditional forms of marketing and develop digital marketing plan for a business/client.

Course Content

Introduction to Digital Marketing

Unit 1 - Digital Marketing

Unit 2 - Effective Websites

Unit 3 -SEO (Search Engine Optimisation)

Unit 4 - Display Advertising and Setting up a Campaign

Unit 5 -Marketing using Social Media

Unit 6 - Content Development Marketing

Unit 7 - Influencer and Affiliate Marketing

Unit 8 - Mobile Marketing

Unit 9 - Course Assignments

How do I book my course?

First of all, contact Lir Reception (044) 9342754 before you book. This way you will get an opportunity to speak with a Training Professional to discuss your options and to make sure that this module is the best one for you. To register, fill out our Lir Registration Form. You will have been given an Access Code for this form.  Once registered we set you up with a Lir Microsoft email address which gives you access to Microsoft 365 software, at no extra cost to you. From there we send you access details on how to access your course so you can avail of the 'Live' Tutor scheduled Online Classes, Learner Supports and give you access to the Lir eLearning Hub.

Frances

Director of Training/Tutor
frances@lirbusinesscentre.com

Joan

Training Co-Ordinator
joan@lirbusinesscentre.com

Brogan

Tutor/Facilitator
brogan@lirbusinesscentre.com

"I found this course to be very beneficial and practical.  It has helped me understand Digital Marketing more, and I have a Digital Marketing Plan ready to apply to my business."
Jean Gilligan

Business Owner (2021)

"This could be you ..."
Learner

(2022)

"This could be you ..."
Learner

(2022)

Self-Paced Course


€280

  • 1-to-1 Online Tutor Support 
  • Self-directed Learning in the Lir eLearning Hub
  • Tutor Online Support
  • Weekly Check-in
  • Lir Mobile Course App
  • Lir Microsoft 365 Software
  • Lir Learner Supports
  • Lir Community Chat
  • CE Participant Rate (Contact Lir Reception 044-934 2754)

Blended Online Course


€280

  • 'Live' Tutor Online Weekly Scheduled Sessions
  • Lir Upcoming Course Dates
  • Self-directed Learning - Lir eLearning Hub
  • Tutor Online Support
  • Lir Mobile Course App
  • Blended Learning Online
  • Lir Microsoft 365 Software
  • Lir Learner Supports
  • Lir Community Chat
  • CE Participant Rate (Contact Lir Reception 044-934 2754)
  • Or In-Company (Tailor-made Course)


Classroom-based


€280

  • Attend a Public Lir Course
  • Lir Upcoming Course Dates
  • Self-directed Learning - Lir eLearning Hub
  • Tutor Support
  • Lir Mobile Course App
  • Lir Microsoft 365 Software
  • Lir Community Chat
  • CE Participant Rate (Contact Lir Reception 044-934 2754)
  • Or In-Company (Tailor-made Course)

Other Modules to consider towards the Lir QQI 5M2468 Business Administration Major Award and other Awards such as the
5M1997 Office Administration Major Award

Business Administration L5

Bookkeeping
 L5

Work
Experience L5

Word
Processing L5

Text
Production L5

Communications
Level 5

Customer
Service L5

Database
Methods L5

Medical
Terminology L5

Information and Administration L5

Intercultural
Studies L5

Digital
Marketing L5

Payroll
 L5

Reception and Frontline Office Skills

Research and Study Skills L5

Spreadsheet
Methods L5