Digital Marketing 5N1364 'Live' Tutor-led Online Classes
QQI Certified module, and leads to a QQI 5N1364 Digital Marketing Certificate on successful completion
5N1354 Digital Marketing Course Summary
The aim of this module is to equip you, the Learner, with the knowledge, skills and competence to build and implement digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts. You will appreciate and evaluate current digital marketing practices with traditional forms of marketing and develop digital marketing plan for a business/client.
With our QQI Level 5 Digital Marketing course, you’ll not only learn strategy but also build real visuals in Canva (optional) – giving you extra skills and a portfolio employers love. Learn Your Way with UDL - At Lir, we give you options! Complete your assignments in writing, visuals, or both – using Canva to create real marketing content you can showcase.
- Small business admin or support roles often involve updating websites, sending marketing emails, or posting on social media.
- Marketing departments value staff who understand content creation, online branding, and engagement.
- Reception/admin with promotion duties – ideal for someone who wants to manage social accounts or write newsletters.
- Entrepreneurship or freelance work – a great base for launching your own service or promoting a product online.
Course Content
✨Introduction to Digital Marketing
📊Unit 1 - The Power of Digital Marketing
Laying the foundation: what digital marketing is and why it matters
💻Unit 2 - Building Effective and Engaging Websites
Design, usability, and conversion-focused websites
🔍Unit 3 - Mastering SEO: Be Found Online (Search Engine Optimisation
Search engine optimisation strategies that work
🎯Unit 4 - Smart Advertising: Creating and Running Campaigns
Display advertising, Google Ads, and campaign setup
📱Unit 5 - Social Media Marketing: Connect and Convert
Platforms, strategies, and engagement tips
✍️Unit 6 - Content Marketing That Captures Attention
Storytelling, blogs, video, and content strategy
🤝Unit 7 - Influencer and Affiliate Marketing: Expanding Your Reach
Partnering for growth and leveraging trust
📲Unit 8 - Mobile Marketing: Reaching People on the Go
SMS, apps, and mobile-first strategies
📝Unit 9 - Course Assignments & Practical Application
Bringing it all together in real-world tasks
Why 'Live' Tutor-led Online Classes are a Game-Changer
Do you learn best with structure, real-time interaction, and guidance as you go? Our Live Tutor-Led Online Classes give you all the benefits of classroom learning — without leaving your home.
This isn’t just another Zoom call. It’s dynamic, engaging, and human-centred learning, designed to build your confidence, skills, and sense of progress each week.
Here's What Makes It Work ...
- 📅 Scheduled weekly classes – build your skills step by step with clear direction.
- 👩🏫 Live access to your tutor – ask questions, get real-time feedback, and learn together.
- 👥 Peer support – connect with fellow learners during class discussions and group activities.
- 💬 Interactive format – not just lectures, but conversation, roleplays, and active learning.
📚 The research backs it up:
According to Allen & Seaman (2017) and Wang et al. (2021), learners in 'live', synchronous online classes are more likely to feel connected, engaged, and successful when compared with fully asynchronous learning alone.
💬 What You Can Expect at Lir:
💻 Weekly Zoom Classes with Your Tutor
Join your scheduled sessions each week and enjoy face-to-face learning from the comfort of your home.
🧠 Live Q&A and Group Learning Activities
Practice real-world scenarios with feedback and encouragement from your tutor and classmates.
📧 Ongoing Tutor Support
Get help between classes via email or message. We’re always here when you need us.
🫶 Friendly, Supportive Group Environment
You’re not just another name on the screen — we get to know our learners and help them succeed..
How do I book my course?
First of all, contact Lir Reception (044) 9342754 before you book. This way you will get an opportunity to speak with a Training Professional to discuss your options and to make sure that this module is the best one for you. To register, fill out our Lir Registration Form. You will have been given an Access Code for this form. Once registered we set you up with a Lir Microsoft email address which gives you access to Microsoft 365 software, at no extra cost to you. From there we send you access details on how to access your course so you can avail of the 'Live' Tutor scheduled Online Classes, Learner Supports and give you access to the Lir eLearning Hub.
Frances
Director of Training/Tutor
frances@lirbusinesscentre.com
Joan
Training Co-Ordinator
joan@lirbusinesscentre.com
Brogan
Tutor/Facilitator
brogan@lirbusinesscentre.com
"I found this course to be very beneficial and practical. It has helped me understand Digital Marketing more, and I have a Digital Marketing Plan ready to apply to my business."
Jean G
Business Owner (2023)
"This well-structured digital marketing course covers everything from SEO and social media strategies to analytics and content creation. Frances, the instructor, was able to provide insightful feedback and the course has not only helped me develop an understanding of the digital marketing field but has also boosted my confidence to try to learn more about it"
Shauna
(2024)
"This could be you ..."
Learner
(2025)
Digital Marketing 5N1364
Blended Online
€280
- QQI Certified on successful Completion
- 1-to-1 Online Tutor Support
- Self-directed Learning in the Lir eLearning Hub
- Tutor Online Support
- Weekly Check-in
- Lir Mobile Course App
- Lir Microsoft 365 Software
- Lir Learner Supports
- Lir Community Chat
- CE Participant Rate (Contact Lir Reception 044-934 2754)
Other Modules to consider towards the Lir QQI 5M2468 Business Administration Major Award
and other Awards such as the 5M1997 Office Administration Major Award
Business Administration L5
Bookkeeping
L5
Work
Experience L5
Word
Processing L5
Text
Production L5
Communications
Level 5
Customer
Service L5
Database
Methods L5
Methods L5
Medical
Terminology L5
Information and Administration L5
Intercultural
Studies L5
Studies L5
Digital
Marketing L5
Payroll
L5
Reception and Frontline Office Skills
Research and Study Skills L5
