The aim of this module is to equip you, the Learner, with the knowledge, skills and competence to build and implement digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts. You will appreciate and evaluate current digital marketing practices with traditional forms of marketing and develop digital marketing plan for a business/client.
Course Content
Introduction to Digital Marketing
Unit 1 - Digital Marketing
Unit 2 - Effective Websites
Unit 3 -SEO (Search Engine Optimisation)
Unit 4 - Display Advertising and Setting up a Campaign
Unit 5 -Marketing using Social Media
Unit 6 - Content Development Marketing
Unit 7 - Influencer and Affiliate Marketing
Unit 8 - Mobile Marketing
Unit 9 - Course Assignments
Do you learn best with structure, real-time interaction, and guidance as you go? Our Live Tutor-Led Online Classes give you all the benefits of classroom learning β without leaving your home.
This isnβt just another Zoom call. Itβs dynamic, engaging, and human-centred learning, designed to build your confidence, skills, and sense of progress each week.
According to Allen & Seaman (2017) and Wang et al. (2021), learners in 'live', synchronous online classes are more likely to feel connected, engaged, and successful when compared with fully asynchronous learning alone.
Join your scheduled sessions each week and enjoy face-to-face learning from the comfort of your home.
Practice real-world scenarios with feedback and encouragement from your tutor and classmates.
Get help between classes via email or message. Weβre always here when you need us.
Youβre not just another name on the screen β we get to know our learners and help them succeed..
First of all, contact Lir Reception (044) 9342754 before you book. This way you will get an opportunity to speak with a Training Professional to discuss your options and to make sure that this module is the best one for you. To register, fill out our Lir Registration Form. You will have been given an Access Code for this form. Once registered we set you up with a Lir Microsoft email address which gives you access to Microsoft 365 software, at no extra cost to you. From there we send you access details on how to access your course so you can avail of the 'Live' Tutor scheduled Online Classes, Learner Supports and give you access to the Lir eLearning Hub.
Director of Training/Tutor
frances@lirbusinesscentre.com
Training Co-Ordinator
joan@lirbusinesscentre.com
Tutor/Facilitator
brogan@lirbusinesscentre.com
Business Owner (2023)
(2024)
(2025)
β¬280