Digital Marketing 5N1364 'Live' Tutor-led Online Classes

QQI Certified module, and leads to a QQI 5N1364 Digital Marketing Certificate on successful completion

5N1354 Digital Marketing  Course Summary

The aim of this module is to equip you, the Learner, with the knowledge, skills and competence to build and implement digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts. You will appreciate and evaluate current digital marketing practices with traditional forms of marketing and develop digital marketing plan for a business/client.

With our QQI Level 5 Digital Marketing course, you’ll not only learn strategy but also build real visuals in Canva (optional) – giving you extra skills and a portfolio employers love. Learn Your Way with UDL - At Lir, we give you options! Complete your assignments in writing, visuals, or both – using Canva to create real marketing content you can showcase.

Here's how Digital Marketing is relevant in Business or Office Admin roles:
   
  • Small business admin or support roles often involve updating websites, sending marketing emails, or posting on social media.     
  • Marketing departments value staff who understand content creation, online branding, and engagement.     
  • Reception/admin with promotion duties – ideal for someone who wants to manage social accounts or write newsletters.     
  • Entrepreneurship or freelance work – a great base for launching your own service or promoting a product online.

Start Date
06 Jan 2026

End Date
24 Feb 2026

Start Date
09:30am - 11:00 am

48Days
23Hours
24Minutes
14Seconds

Can't make this one ...

Course Content

✨Introduction to Digital Marketing

📊Unit 1 - The Power of Digital Marketing
Laying the foundation: what digital marketing is and why it matters

💻Unit 2 - Building Effective and Engaging Websites
Design, usability, and conversion-focused websites

🔍Unit 3 - Mastering SEO: Be Found Online (Search Engine Optimisation
Search engine optimisation strategies that work

🎯Unit 4 - Smart Advertising: Creating and Running Campaigns
Display advertising, Google Ads, and campaign setup

📱Unit 5 - Social Media Marketing: Connect and Convert
Platforms, strategies, and engagement tips

✍️Unit 6 - Content Marketing That Captures Attention
Storytelling, blogs, video, and content strategy

🤝Unit 7 - Influencer and Affiliate Marketing: Expanding Your Reach
Partnering for growth and leveraging trust

📲Unit 8 - Mobile Marketing: Reaching People on the Go
SMS, apps, and mobile-first strategies

📝Unit 9 - Course Assignments & Practical Application
Bringing it all together in real-world tasks

Why  'Live' Tutor-led Online Classes are a Game-Changer 

Do you learn best with structure, real-time interaction, and guidance as you go? Our Live Tutor-Led Online Classes give you all the benefits of classroom learning — without leaving your home.

 This isn’t just another Zoom call. It’s dynamic, engaging, and human-centred learning, designed to build your confidence, skills, and sense of progress each week.

Here's What Makes It Work ...

  • 📅 Scheduled weekly classes – build your skills step by step with clear direction.
  • 👩‍🏫 Live access to your tutor – ask questions, get real-time feedback, and learn together.
  • 👥 Peer support – connect with fellow learners during class discussions and group activities.
  • 💬 Interactive format – not just lectures, but conversation, roleplays, and active learning.

📚 The research backs it up:

According to Allen & Seaman (2017) and Wang et al. (2021), learners in 'live', synchronous online classes are more likely to feel connected, engaged, and successful when compared with fully asynchronous learning alone.

💬 What You Can Expect at Lir:

💻 Weekly Zoom Classes with Your Tutor

Join your scheduled sessions each week and enjoy face-to-face learning from the comfort of your home.

🧠 Live Q&A and Group Learning Activities

Practice real-world scenarios with feedback and encouragement from your tutor and classmates.

📧 Ongoing Tutor Support

Get help between classes via email or message. We’re always here when you need us.

🫶 Friendly, Supportive Group Environment

You’re not just another name on the screen — we get to know our learners and help them succeed..

In order to commence this programme, you must have either successfully completed a programme at a level 5 QQI Certificate/ equivalent qualifications. If you do not have the required qualification you may also be eligible if you can demonstrate that you have the necessary skills to complete this module. If you have a Level 5 Certification and a computer skills qualification at Level 5 in Word Processing and Spreadsheets, and/or life/work experience at that level or higher. 

If you have a disability, medical condition or learning difficulty: In line with the Equal Status Acts 2000 to 2015 - we provide reasonable accommodation to meet the needs of our learners to ensure fairness and equality with others. See Learner Supports for further information.

IT/Computer Skills - sufficient working knowledge of computers.   You must have access to a PC (desktop), laptop or mobile device with internet access, Windows 8 or later or a Mac with OSX 10.5 or later, a browser with the latest version of Microsoft Edge, Chrome, Firefox or Safari, Adobe Reader to view PDFs.    Camera: Your device must have a working camera and audio. PC must be capable of playing video and audio files.   Software: We can provide you with access to Microsoft 365 Office applications (Word, Excel, Powerpoint, Outlook, Teams), Zoom and a Bookkeeping Software Licence.

Blended Learning: You must be self-motivated and be able to take responsibility for your own self-directed learning, outside the 'Live' Tutor online classes as you complete your blended learning course, or in the Fully Online Self-paced modules. Be disciplined in self-directed learning in line with practical preparation, study, and reflection time where appropriate. You have to set time aside. You will be expected to: fluently read, draft, prepare and understand material which is relevant and reflects a broad personal knowledge. fluently read, draft, prepare and understand quantitative data. problem-solving within a group or a number of groups and independently. It is expected that you will have a range of learning styles, strengths and needs related to the programme and have the capacity to take responsibility for your own learning within the managed classroom and online environment, provided by Lir Business Services & Training Centre.  

You must reside in Ireland and have a valid PPS Number.

The interview process ascertains existing levels of knowledge, skills competence and English language proficiency. A copy of your current Curriculum Vitae or certificate will be required and Photo ID.  The Induction will be carried out using Zoom, so you must have a working camera, a microphone for the session.

Learners will also require a good command of the English language and have a recognised English language qualification.      An assessment of English writing and comprehension may be given to ensure equivalency with English language speaking and learning to assess a minimum standard level.     Leaving Certificate (H7/06 in English).

English Language:  This course is completed using the English language.  
QQI 5N1642 English as a Second Language (merit or distinction).  
QQI 5N0690 Communications Level 5 (merit or distinction).  
CEFR - Common European Framework for Languages (level B2 or higher). A competency test may be carried out for English language and literacy and/or computer skills to ensure that you have the skills necessary to complete the programme.    
IELTS Indicator Test The minimum score is 6 unless otherwise stated.  
TOEFL iBT Special Home Edition The minimum score is 92 unless otherwise stated.   Duolingo English Test The minimum score required is 95 unless stated otherwise.  
Exam English If you are unsure of your current level, you can take a free test on sites such as this one.    https://www.ieltsindicator.com  International English Language Testing System - Academic The minimum score is 6 unless otherwise stated. https://www.ets.org/s/cv/toefl/at-home/  TOEFL iBT Special Home Edition.  Test of English as a Foreign Language. Internet-based test (minimum score is 100 out of 120.  Reading and Writing not less than 22. https://englishtest.duolingo.com/applicants. The minimum score required is 95 unless stated otherwise.  

If you are unsure of your current level, you can take a free test on a number of sites, like http://www.examenglish.com/leveltest/index.php, or contact Lir Reception (044) 9342754 to speak to a qualified person who can assist you.    If you are unsure contact Lir Reception (044) 9342754 to speak to a Training Consultant who will be able to assist you.     

How do I book my course?

First of all, contact Lir Reception (044) 9342754 before you book. This way you will get an opportunity to speak with a Training Professional to discuss your options and to make sure that this module is the best one for you. To register, fill out our Lir Registration Form. You will have been given an Access Code for this form.  Once registered we set you up with a Lir Microsoft email address which gives you access to Microsoft 365 software, at no extra cost to you. From there we send you access details on how to access your course so you can avail of the 'Live' Tutor scheduled Online Classes, Learner Supports and give you access to the Lir eLearning Hub.

Frances

Director of Training/Tutor
frances@lirbusinesscentre.com

Joan

Training Co-Ordinator
joan@lirbusinesscentre.com

Brogan

Tutor/Facilitator
brogan@lirbusinesscentre.com

"I really enjoyed the course! The teacher was always kind and quick to answer any questions, which made learning much easier and more enjoyable. I'd definitely recommend this course to others. "
Marianna

 (2025)

"Great place to learn new skills with great staff. Highly recommended. "
Alan

(2025)

"This well-structured digital marketing course covers everything from SEO and social media strategies to analytics and content creation. Frances, the instructor, was able to provide insightful feedback and the course has not only helped me develop an understanding of the digital marketing field but has also boosted my confidence to try to learn more about it"
Shauna

(2024)

"I found this course to be very beneficial and practical.  It has helped me understand Digital Marketing more, and I have a Digital Marketing Plan ready to apply to my business."
Jean G

Business Owner (2023)

"This could be you ..."
Learner

(2025)

"This could be you ..."
Learner

(2025)

Digital Marketing 5N1364
Blended Online


€300

  • QQI Certified on successful Completion
  • 1-to-1 Online Tutor Support 
  • Self-directed Learning in the Lir eLearning Hub
  • Tutor Online Support
  • Weekly Check-in
  • Lir Mobile Course App
  • Lir Microsoft 365 Software
  • Lir Learner Supports
  • Lir Community Chat
  • CE Participant Rate (Contact Lir Reception 044-934 2754)

Download Course Brochure

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Other Modules to consider towards the Lir QQI 5M2468 Business Administration Major Award
and other Awards such as the 5M1997 Office Administration Major Award

Business Administration L5

Bookkeeping
 L5

Work
Experience L5

Word
Processing L5

Text
Production L5

Communications
Level 5

Customer
Service L5

Database
Methods L5

Medical
Terminology L5

Information and Administration L5

Intercultural
Studies L5

Digital
Marketing L5

Payroll
 L5

Reception and Frontline Office Skills

Research and Study Skills L5

Spreadsheet
Methods L5

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