Digital Marketing 5N1364 (Self-paced)
This is a standalone QQI Certified module, or part of the 6M4985 Business Major Award or the 5M2468 Business Administration Major Award.
5N1354 Digital Marketing Course Summary
The aim of this module is to equip you, the Learner, with the knowledge, skills and competence to build and implement digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts. You will appreciate and evaluate current digital marketing practices with traditional forms of marketing and develop digital marketing plan for a business/client.
Here's how Digital Marketing is relevant in Business or Office Admin roles:
🟣Small business admin or support roles often involve updating websites, sending marketing emails, or posting on social media.
🟣Marketing departments value staff who understand content creation, online branding, and engagement.
🟣Reception/admin with promotion duties – ideal for someone who wants to manage social accounts or write newsletters.
🟣Entrepreneurship or freelance work – a great base for launching your own service or promoting a product online.
Course Content
Introduction to Digital Marketing
Unit 1 - Digital Marketing
Unit 2 - Effective Websites
Unit 3 -SEO (Search Engine Optimisation)
Unit 4 - Display Advertising and Setting up a Campaign
Unit 5 -Marketing using Social Media
Unit 6 - Content Development Marketing
Unit 7 - Influencer and Affiliate Marketing
Unit 8 - Mobile Marketing
Unit 9 - Course Assignments
Why a Fully Online, Self-Paced Course with Support could be Perfect for You
Learning at your own pace doesn’t mean learning alone. At Lir, our Fully Online, Self-Paced course in Reception and Frontline Office Skills is designed for busy learners who want the freedom to study when it suits them – while still having access to real guidance, structure, and human support.
Here's Why it Works ...
- You control your study time – ideal for parents, shift workers, and career changers.
- Set deadlines keep you focused – you're free to choose your pace within a structured timeframe, helping you stay motivated without feeling rushed.
- Ongoing support from tutors and our admin team – you’re never left figuring it out on your own.
📚 Did you know?
Studies show that learners in online environments with flexible pacing perform just as well as in-person learners – when clear structure and tutor interaction are present. (Source: Bernard et al., 2009; Moore et al., 2011, Journal of Distance Education)
🤝 You're Not Alone – Here's How We Support You at Lir:
💻 Weekly Check-Ins
We check in to see how you're progressing and offer support or feedback when needed.
Duration: 8 - 10 weeks
👩🏫 Tutor Feedback
Submit tasks or questions anytime and receive personalised responses within 48 hours.
📅 Private Messaging, Email, Lir Community Support, or 1-to-1 Zoom/Teams Sessions
Get help between classes via email or message. We’re always here when you need us.
💡 Interactive Course Content
Learn through video lessons, real-world scenarios, and guided activities – all designed to keep you engaged.
How do I book my course?
First of all, contact Lir Reception (044) 9342754 before you book. This way you will get an opportunity to speak with a Training Professional to discuss your options and to make sure that this module is the best one for you. To register, fill out our Lir Registration Form. You will have been given an Access Code for this form. Once registered we set you up with a Lir Microsoft email address which gives you access to Microsoft 365 software, at no extra cost to you. From there we send you access details on how to access your course so you can avail of the 'Live' Tutor scheduled Online Classes, Learner Supports and give you access to the Lir eLearning Hub.
Frances
Director of Training/Tutor
frances@lirbusinesscentre.com
Joan
Training Co-Ordinator
joan@lirbusinesscentre.com
Brogan
Tutor/Facilitator
brogan@lirbusinesscentre.com
"I believe this course gives you a great foundation and knowledge in creating brand awareness for a new or existing company. From creating websites to promotional methods including social media or traditional methods the modules are well covered. If required there is a great support team for both encouragement, focus and tips. A well-executed course!"
Sabrina B
(2024)
"I enjoyed the self-paced course and help was always there if I needed it"
Wayne P
(2024)
"LIR Business College's Course delivery is excellent, Frances is always available to assist in any queries regarding courses."
Jean G
(2025)
Digital Marketing 5N1364
Self-Paced Course
(1 x Payment)
€280
- QQI Certified on successful Completion
- 1-to-1 Online Tutor Support
- Self-directed Learning in the Lir eLearning Hub
- Tutor Online Support
- Weekly Check-in
- Lir Mobile Course App
- Lir Microsoft 365 Software
- Lir Learner Supports
- Lir Community Chat
- CE Participant Rate (Contact Lir Reception 044-934 2754)
Other Modules to consider towards the Lir QQI 5M2468 Business Administration Major Award and other Awards such as the
5M1997 Office Administration Major Award
Business Administration L5
Bookkeeping
L5
Work
Experience L5
Word
Processing L5
Text
Production L5
Communications
Level 5
Customer
Service L5
Database
Methods L5
Methods L5
Medical
Terminology L5
Information and Administration L5
Intercultural
Studies L5
Studies L5
Digital
Marketing L5
Payroll
L5
Reception and Frontline Office Skills
Research and Study Skills L5
