The aim of this module is to equip you, the Learner, with the knowledge, skills and competence to build and implement digital marketing strategies and activities, under supervision, using a range of e-tools within a range of digital marketing contexts. You will appreciate and evaluate current digital marketing practices with traditional forms of marketing and develop digital marketing plan for a business/client.
With our QQI Level 5 Digital Marketing course, you’ll not only learn strategy but also build real visuals in Canva (optional) – giving you extra skills and a portfolio employers love.
Learn Your Way with UDL - At Lir, we give you options! Complete your assignments in writing, visuals, or both – using Canva to create real marketing content you can showcase.
Course Content
✨Introduction to Digital Marketing
📊Unit 1 - The Power of Digital Marketing - Laying the foundation: what digital marketing is and why it matters
💻Unit 2 - Building Effective and Engaging Websites - Design, usability, and conversion-focused websites
🔍Unit 3 - Mastering SEO: Be Found Online (Search Engine Optimisation) - Search engine optimisation strategies that work
🎯Unit 4 - Smart Advertising: Creating and Running Campaigns - Display advertising, Google Ads, and campaign setup
📱Unit 5 - Social Media Marketing: Connect and Convert - Platforms, strategies, and engagement tips
✍️Unit 6 - Content Marketing That Captures Attention - Storytelling, blogs, video, and content strategy
🤝Unit 7 - Influencer and Affiliate Marketing: Expanding Your Reach - Partnering for growth and leveraging trust
📲Unit 8 - Mobile Marketing: Reaching People on the Go - SMS, apps, and mobile-first strategies
📝Unit 9 - Course Assignments and Practical Application - Bringing it all together in real-world tasks
Learning at your own pace doesn’t mean learning alone. At Lir, our Fully Online, Self-Paced course in Reception and Frontline Office Skills is designed for busy learners who want the freedom to study when it suits them – while still having access to real guidance, structure, and human support.
Studies show that learners in online environments with flexible pacing perform just as well as in-person learners – when clear structure and tutor interaction are present. (Source: Bernard et al., 2009; Moore et al., 2011, Journal of Distance Education)
We check in to see how you're progressing and offer support or feedback when needed.
Duration: 8 - 10 weeks
Submit tasks or questions anytime and receive personalised responses within 48 hours.
Get help between classes via email or message. We’re always here when you need us.
Learn through video lessons, real-world scenarios, and guided activities – all designed to keep you engaged.
First of all, contact Lir Reception (044) 9342754 before you book. This way you will get an opportunity to speak with a Training Professional to discuss your options and to make sure that this module is the best one for you. To register, fill out our Lir Registration Form. You will have been given an Access Code for this form. Once registered we set you up with a Lir Microsoft email address which gives you access to Microsoft 365 software, at no extra cost to you. From there we send you access details on how to access your course so you can avail of the 'Live' Tutor scheduled Online Classes, Learner Supports and give you access to the Lir eLearning Hub.
Director of Training/Tutor
frances@lirbusinesscentre.com
Training Co-Ordinator
joan@lirbusinesscentre.com
Tutor/Facilitator
brogan@lirbusinesscentre.com
(2024)
(2024)
(2025)
€280